Despite the pandemic, Zhongchen Light Machinery's African market has flourished and yielded fruitful results.
As the first year of the 14th Five-Year Plan is coming to an end, Zhongchen Light Machinery has achieved fruitful marketing results. The African market, one of Zhongchen Light Machinery's main battlegrounds, has contributed over 100 million orders to the company.
As the world's second largest beer brand, Heineken Group continues to implement its supplier strategy in China. Zhongchen Light Machinery, the largest Chinese supplier of packaging lines among its 20 core global suppliers, has undertaken the production lines for two flagship factories in Africa this year. The complete production lines for PET bottle malt beverage, from blow molding to post-processing, and the complete production lines for glass bottle beer and Coca-Cola combination, are now complete and have been inspected by the factory and shipped to the site. Installation and commissioning work is underway.
A well-known investor from Fujian has established beverage factories in more than a dozen countries in Africa. This year, in order to expand production capacity, the investor compared the advantages of domestic suppliers and placed a single order for five PET bottle carbonated beverage lines from Zhongchen Light Machinery at one time, which were installed in Ghana, Cameroon, and Burkina Faso, among others. The Ugandan client who invested in building a brewery, after examining Chinese equipment manufacturers, placed an order with Zhongchen Light Machinery as the partner to launch its beer business; the old client in Zimbabwe who expanded its beverage factory continued to choose Zhongchen Light Machinery's PET bottle carbonated beverage production line; the Indian PepsiCo company purchased Zhongchen Light Machinery's packaging line for its three wholly-owned factories in Africa; Zhongchen Light Machinery finally won the PET bottle beverage blow-fill-capping and filling flowmeter project based on blow molding servo stretching and filling flowmeter technology in Algeria through the persistence and sincerity, professionalism of its foreign trade business personnel.
In 2021, Zhongchen Light Machinery overcame the difficulties of the epidemic and successfully completed the trial production and acceptance of production lines in Equatorial Guinea, Morocco, Egypt, Zambia, Burundi, Congo (Kinshasa), Algeria, Guinea, etc. in several African countries, and received good reviews from African users.
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